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Privacy
policy.

How Link Advisory collects, uses, stores and protects your personal data — in accordance with the General Data Protection Regulation (GDPR) and Portuguese Law No. 58/2019 of 8 August.

Effective: January 2025 Last updated: September 2026

Link Advisory is committed to safeguarding your privacy and protecting your personal information. This Privacy Policy explains how we collect, use, disclose and safeguard your data when you use our website and services. By using our website, you agree to the terms of this policy.

1. Data Controller

The entity responsible for the processing of your personal data (the data controller) is Link Advisory, a consultancy based in Portugal.

For any questions regarding this Privacy Policy or the exercise of your data protection rights, you may contact us at:

Email: info@linkadvisory.eu

2. Data We Collect

In general, you can visit the Link Advisory website without providing any personal information. However, we may collect personal data in the following situations:

  • • Contact information — such as your name, email address, phone number and company name, when you submit an enquiry through our contact forms or request a quote.
  • • Business information — such as your sector, market of interest and product requirements, when you engage our services.
  • • Technical data — such as IP address, browser type, device information and pages visited, collected automatically through cookies and similar technologies.
  • • Communications — records of your correspondence with us, including emails and messages sent through our website.

We process your personal data only when we have a lawful basis to do so, in accordance with Article 6 of the GDPR. The legal bases we rely on include:

  • • Consent — when you voluntarily submit your data through our forms or subscribe to communications.
  • • Contract performance — when processing is necessary to provide services you have requested or to take steps prior to entering into a contract.
  • • Legitimate interests — such as improving our services, preventing fraud, or ensuring the security of our website, provided these interests are not overridden by your rights.
  • • Legal obligation — when we are required to process data to comply with applicable laws.

4. How We Use Your Data

The information you provide may be used for the following purposes:

  • • Respond to your enquiries and requests.
  • • Process orders and provide contracted services.
  • • Send communications, including updates and newsletters, where you have opted in.
  • • Improve our website and services based on analytics and user feedback.
  • • Comply with legal and regulatory obligations.

If you do not wish your information to be used for future contact, you may notify us at any time, and we will respect your preferences.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. When data is no longer needed, we securely delete or anonymise it.

Specifically:

  • • Enquiry data — retained for up to 24 months after the last contact, unless a business relationship is established.
  • • Contractual data — retained for the duration of the contract and for a further period as required by Portuguese law (typically 10 years for tax and accounting purposes).
  • • Technical data — retained in accordance with the cookie policy, generally for a maximum of 12 months.

6. Sharing Your Data

Link Advisory does not sell, rent or trade your personal data. We may share your information only in the following circumstances:

  • • Service providers — trusted third parties who assist us in operating our website, conducting our business, or servicing you, provided they agree to keep your information confidential.
  • • Business partners — when necessary to fulfil a request you have made, such as connecting you with a supplier or producer.
  • • Legal requirements — when we are required to do so by law, regulation or legal process.

7. International Transfers

As a Portuguese company, we primarily process data within the European Economic Area (EEA). If we need to transfer your personal data outside the EEA, we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, or rely on an adequacy decision.

8. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • • Right of access — you may request a copy of the personal data we hold about you.
  • • Right to rectification — you may request correction of any inaccurate or incomplete data.
  • • Right to erasure — you may request deletion of your personal data where there is no compelling reason for us to keep it.
  • • Right to restriction — you may request that we limit the processing of your data in certain circumstances.
  • • Right to data portability — you may request that we transfer your data to another organisation in a structured, commonly used format.
  • • Right to object — you may object to the processing of your data for direct marketing purposes or where we rely on legitimate interests.
  • • Right to withdraw consent — where processing is based on consent, you may withdraw it at any time, without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at info@linkadvisory.eu. We will respond to your request within one month, as required by the GDPR.

9. Information Security

Link Advisory implements appropriate technical and organisational measures to protect the integrity and security of your personal information. We aim to safeguard your data against unauthorised access, misuse, alteration or deletion.

While we take security measures, the use of the internet involves certain risks that cannot be entirely eliminated. We cannot guarantee absolute security of data transmitted to our website.

10. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help personalise your visit and provide more efficient service.

In accordance with Portuguese Law No. 41/2004 of 18 August (as amended), the storage of information or access to information stored in your device is only allowed with your prior consent, except for cookies strictly necessary for the functioning of the website.

You may disable cookies in your browser settings if you prefer. However, please note that some features of the website may not function properly without them.

11. Right to Lodge a Complaint

If you believe that your data protection rights have been violated, you have the right to lodge a complaint with the Portuguese supervisory authority:

Comissão Nacional de Proteção de Dados (CNPD)
Website: www.cnpd.pt

We would, however, appreciate the opportunity to address your concerns before you approach the CNPD, so please contact us first at info@linkadvisory.eu.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or to comply with new legal requirements. Any changes will be posted on this page and will take effect immediately upon posting. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or the use of your personal information, please contact us:

Link Advisory
Email: info@linkadvisory.eu